10 TikTok Trends for 2023: Influencer Marketing to Augmented Reality
The popularity of TikTok continues to grow, and businesses and creators must stay up-to-date with the latest trends to remain successful on the platform. In this article, we'll take a look at 10 TikTok trends to watch in 2023, from influencer marketing to augmented reality.
Trend 1: Increased Use of Influencer Marketing
Influencer marketing on TikTok involves collaborating with creators who have a significant following to promote products or services. This trend is set to continue to grow as more brands recognize the effectiveness of influencer marketing on TikTok. According to a study by Influencer Marketing Hub, influencer marketing on TikTok has a higher engagement rate than on other platforms like Instagram. Brands can leverage the creativity of influencers to create fun and engaging campaigns that resonate with their target audience.
Trend 2: More Brands Will Join TikTok
As TikTok's popularity continues to grow, more brands are recognizing the importance of having a presence on the platform. Many brands have already launched successful campaigns on TikTok, including Chipotle, Gymshark, and Fenty Beauty. TikTok offers a unique opportunity for brands to reach a younger audience, and as more brands join the platform, competition for attention will increase.
Trend 3: Shorter Videos Will Become Even More Popular
TikTok videos are already short, typically between 15 and 60 seconds, but this trend is set to continue to evolve. The popularity of the 6-second video app, Vine, has shown that shorter videos can be just as effective at capturing attention and creating engagement. Brands and creators will need to adapt their content to the shorter video format to remain competitive.
Trend 4: Increased Use of Augmented Reality
Augmented reality (AR) is a technology that overlays digital images on the real world. TikTok users can create videos that use AR effects, such as filters or 3D animations. This trend is set to continue to grow as more brands recognize the potential of AR to create engaging content. For example, Pepsi created an AR filter that users could use to see the world through a "Pepsi blue" filter.
Trend 5: Live Streaming Will Continue to Grow
TikTok's live streaming feature has become increasingly popular, particularly during the pandemic. Live streaming provides an opportunity for creators and brands to connect with their audience in real-time and create engaging content. As more users become comfortable with live streaming, this trend is set to continue to grow.
Trend 6: Hashtag Challenges Will Remain a Popular Trend
Hashtag challenges involve creating a specific hashtag and encouraging users to create content around that hashtag. This trend has become increasingly popular on TikTok, and brands have leveraged the trend to create engaging campaigns. For example, E.l.f. Cosmetics created the #eyeslipsface challenge, which resulted in over 4 billion views on TikTok.
Trend 7: More Diverse Content Will Be Created
TikTok is a platform for diverse content, and this trend is set to continue to grow. TikTok users are creating content that represents different cultures, lifestyles, and experiences. Brands and creators will need to be mindful of this trend and ensure that their content is inclusive and represents a diverse range of perspectives.
Trend 8: Collaborations Will Continue to Grow
Collaborations involve two or more creators or brands working together to create content. Collaborations have become increasingly popular on TikTok, with brands leveraging the creativity of creators to create engaging campaigns. For example, Dunkin' collaborated with TikTok creator Charli D'Amelio to create a limited-edition drink and a dance challenge that resulted in over 1.5 billion views on TikTok. As collaborations continue to grow, it's important to choose partners who align with your brand values and have a similar target audience.
Trend 9: Educational Content Will Become More Popular
TikTok has become a platform for educational content, with creators sharing their knowledge on a range of topics, from cooking to financial advice. This trend is set to continue to grow as users seek out informative and engaging content. Brands can leverage this trend by creating educational content that aligns with their brand values and resonates with their target audience.
Trend 10: E-commerce Will Become More Integrated
TikTok has already introduced e-commerce features, including the ability for users to shop within the app. This trend is set to continue to grow as more brands recognize the potential of TikTok as an e-commerce platform. TikTok users are already creating content that promotes products and services, and as e-commerce becomes more integrated into the platform, this trend will continue to evolve.
In conclusion, TikTok is a rapidly evolving platform, and businesses and creators must stay up-to-date with the latest trends to remain successful. From influencer marketing to augmented reality, these 10 trends are set to shape the future of TikTok. By embracing these trends and creating engaging content that resonates with their target audience, brands and creators can leverage the power of TikTok to reach a wider audience and achieve their goals.